UX Case Study
Kourtney’s Kause Website Redesign
Overview
Kourtney’s Kause is a drowning prevention nonprofit that was founded in 2020. They had an existing website that was very informational and aesthetically pleasing for the most part but was not performing well or reaching the goals that the organization had. It was also set up in a way that was difficult for the founder to maintain or add new content to.
My main goal was to create a website that would lead visitors to see the value that this particular organization adds to the community and to want to be part of the company’s mission, either by enrolling their children in swim lessons, joining the email list, filling out one of the interest forms, or becoming a donor. This organization has three ways they reach their mission and I wanted users to be able to see each of those easily.
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Swimming lesson accessibility
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Water safety education
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Equipping instructors.
The navigation needs to be simple for people who come on with the express purpose of enrolling their children in swim lessons. But, it should also direct those users to see the other areas that this organization could benefit the user. The navigation also needs to serve the user who comes onto the website for informational purposes only. It needs to add informational value for the user, and easily navigate to educational materials they provide, while also leading them to want to see the other areas of impact that the company has.
Current Layout
Primary issues
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Most pages have no clear call to action.
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Navigation is directed towards enrolling in lessons and no other parts of the website.
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The mission is not clearly communicated throughout the whole website.
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Load time on the home page is delayed.
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The email list contact form is not generating responses.
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There’s a lot of good information that is being overlooked because the presentation is not appealing.
Goals for Redesign
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Generate more leads through the contact form.
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Generate more donors and more volunteers.
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Communicating vital information in a way that will increase the possibility of the user reading it.
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Decrease time spent in correspondence by addressing questions clients may have before they even ask them.
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Direct users with a singular goal to the other aspects of the organization.
Early Stages of Redesign
My first step after meeting with the client and establishing the goals for the website was to layout the new navigation. I used Miro for all the planning stages of this redesign.
Once the navigation was planned, I worked on mind-mapping and creating wireframes of each of the pages.
Once the planning stage was finished, I met with my client to ensure that all the necessary content was included in the plans. She gave me the go-ahead, and I began the designing and prototyping stage in Figma.
After I completed the prototypes and ensured the navigation was seamless and user-friendly, I began the process of implementing the designs. For this project, the client wanted a website that she could maintain herself. So instead of working with developers, I designed the website on Squarespace.
You can view the published website in its entirety here.
